Global Marketing

Innovation. Experience. International Exposure.

To increase the potential for your home to be found by the most qualified real estate consumers, the Sotheby’s International Realty® brand has partnered with and distributes properties to the most significant media companies and real estate-focused websites in the world. To measure results, the Sotheby’s International Realty brand provides a property view report including view and inquiry statistics for each partner site a property is distributed to. Sotheby’s International Realty properties are viewed an astounding 90,000,000 times across all of our partner sites annually.

In addition to online partnership exposure, the Sotheby's International Realty network utilizes a system called eGallery to show properties. The eGallery is a real time, dynamic property slide show designed to provide worldwide reach to a property. It is displayed on flat screens in most of the Sotheby’s International Realty and Sotheby’s auction house locations around the world. And to provide even more exposure for the listings our network represents, property brochures have the opportunity to be distributed in our exclusive Global Property Distribution program where copies are sent to hundreds of real estate and Auction House locations around the world.


Extraordinary Connections

Our 2014 global media plan will generate 800 million impressions through hand-selected media powerhouses whose innovation, experience and international impact help drive awareness for the extraordinary properties our network represents.

Sotheby's International Realty's Global Partners Include:


SothebysRealty.com

Your home’s online exposure begins with SOTHEBYSREALTY.COM and cascades through our lifestyle-focused websites, to our global network of local websites and on to our media partner websites. This strategy extends the exposure of extraordinary homes to extraordinary lives in all corners of the globe no matter if you click, tap or swipe to experience the unique.  At the center of the experience, SOTHEBYSREALTY.COM attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of visitors immerse themselves in our collection of vibrant, quality-controlled property photographs and property videos. 

IN A YEAR, SOTHEBYSREALTY.COM INVITES:

  • Over 14 million visits
  • 70,000,000 page views
  • 21,000,000 property detail pages viewed
  • 12 focused minutes per visit
  • 48% visits from outside US

AND DISPLAYS YOUR HOME TO A GLOBAL AUDIENCE OF LUXURY
REAL ESTATE CLIENTELE WITH:

  • Metric and imperial units of measure
  • Currency conversion with 50 currencies
  • 16 human-translated languages
  • Search by lifestyle
  • Mobile Optimized 

Social Media

Connecting a Global Real Estate Community

 At the Sotheby’s International Realty® brand, we use social media to connect your home to our vast community of real estate intenders and influencers from across the globe. Social Media, like real estate, is about connecting people and cultivating relationships, which makes it the ideal tool for marketing your home.

OUR STATS:

  • 50 Million social impressions worldwide
  • 300,000 Visits to SOTHEBYSREALTY.COM via social referrers
  • Thousands of Properties showcased
  • Extraordinary Property of the Day features one property from SOTHEBYSREALTY.COM on Facebook, Twitter, Google+ and Pinterest and generates thousands of additional property views per day.