Reports 30% Increase in Website Traffic Year-Over-Year

Executives of Sotheby’s International Realty Affiliates LLC released website data for 2015 that indicates record breaking traffic with a 30% increase in website visitors year-over-year. With a great focus on creating the best possible user experience, sothebysrealty.com continues the brand’s tradition of revolutionizing Luxury Real Estate in the digital space. As Jon Meschke, Vice President of Affiliate Services – Pacific Region U.S./Western Canada describes, “it was the highest traffic year in the history of Sothebysrealty.com with over 14M visits to the site and just under 30M property detail page views. Both are new records for our website as traffic continues to increase quarter over quarter.”

The General Website Traffic for 2015 Is As Follows:

  • 1,170,532 average monthly visits
  • 900,690 average monthly unique visitors
  • 6,228,161 average monthly page views
  • 48% of visitors from outside the U.S.

The report outlines that December 2015 saw the most traffic, with 1.6 million visits, which represents a 91% increase compared to December 2014. As the report describes, “these results demonstrate the impact quality listing content–including HD property videos, quality controlled HD property photos, photo captions, location descriptions and property descriptions–can make in driving traffic to sothebysrealty.com and exposure for your clients’ properties.”  

Meschke also pointed out that in analysis of the “top referring sites, Sothebys.com, the auction house web site, is the number three referring web site over to SIR.com” – an exclusive Sotheby’s advantage built upon the brand’s trusted 271-year heritage.

To be sure, Sotheby’s International Realty® made great strides with the website in 2015, as last spring marked the launch of the newly redesigned SIR.com, which was built to showcase the network’s listings in an immersive and visual way that is unique to the industry. Read More >>

The redesign was followed by numerous accolades, as SIR.com was recognized by the Web Marketing Association for the “2015 Outstanding Website WebAward” and by W3 for the “2015 W3 Gold Award.” Read More >>

Further, SIR.com, when compared in a Global Website Ranking, consistently garners among the highest number of visitors on a month to month basis:

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